SEO (Search Engine Optimization) is the process of generating organic (e.g. free, natural) traffic from websites such as Google, Bing and Yahoo.
When you are searching something on Google, you get a result list where some are sponsored and other ones are called ORGANIC.
The aim of SEO is ensuring the presence of your own e-commerce platform or website on the organic results.
Search results are displayed in a pagination and the higher the number of page on which it is ranked, the lower is the traffic generated.
Some years ago, a study has reported that only 4.8% of users reaches the second page of search results.
The first step of a SEO activity is identifying those high-value search terms that can be used by your potential clients.
Once the keywords connected to you business have been identified, you need to select the ones with high search volume and for this reason Google makes several tools available.
The keyword needs to be positioned strategically in the title and description field of the web page.
Keyword search, their selection according to the traffic volume, optimization of the website structure and reduction of pages with low descriptive content are only the first steps of a SEO activity.
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