Digital Marketing is all the marketing activities (all the activities by companies addressed to the market) using web channels (newsletters, ads, videos, etc.) to develop their own business network, analyze and predict market trends, create offers based on target clients.
These activities can be roughly divided into: SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
It is the English acronym standing for Search Engine Optimization and defines all the activities of website optimization aimed to improve the positioning on search engines’ organic results.
Contents and structure of the website will need to be optimized in order to get the thought-after indexing. To be indexed it is important to follow as much as possible the requirements of the relative search engine, which unfortunately are continuously changing.
It indicates all the activities aimed to generate and increase traffic towards a website. Effectively SEM does not make sense without a prior SEO activity, which would ensure greater results in the long term. Basically SEO is included in SEM, which in turn comprises other activities such as:
- the use of paid search campaigns (Search Engine Advertising)
- social profile optimization (SMO – Social Media Optimization)
Provided that a lot of companies try to rely only on SEO for economic reasons, we need to consider that some companies, for instance the ones dealing with e-commerce, cannot exclude an adequate SEM activity.
It is then an investment in communication addressed to the optimization of web visibility, sales increase, corporate image enhancement, clients retention.
All our services are tailor-made for each company, on order to meet clients’ specific needs.
MORE ARTICLES ABOUT MARKETING