Games are increasingly important and usable in every moment. People spend more time online that ever. The average person spends nearly 11 hours per day online and shifts his attention to smartphone, tablet and computer 21 times per hour.
Unfortunately the same people do not consider what they are looking at anymore so it is difficult to understand what to propose and how.
If you are trying to engage a student, a worker or a consumer, you are realizing that the way to communicate is radically changed. Everyone is asking how to attract and maintain audience’s attention.
Games are the answer.
They engage people through social and competitive elements and, as a result, increase and sustain attention and lead action.
Here are some examples:
- employees training through gamification
- educate while playing
- consumer marketing
- social games
Nowadays it is worth considering games not only for their capability of entertain but also for new potential objectives such as education, marketing and social media.
Games are thus an actual form of alternative communication easily usable through mobile devices. Up to now they have engaged mainly young people and little adults but with the advent of new technologies a larger audience can be reached as well.
It is important to understand that through a game you can develop a communication strategy producing Brand Awareness and entertainment.
Currently using games is widespread and seems obvious to include this opportunity among the communication strategies. It is important because its development and the value it has reached over years succeeds in hit an increasingly critical target. This means that agencies do not have to trivialize, but rather enrich this experience with more and more interesting ideas.
Users need to be involved especially by rewarding factors encouraging to discover or enjoy more benefits returning on the game repeatedly.
Companies are often focused only on the product they manufacture and sell using traditional communication means undervaluing the endless possibilities offered by games.
What relevancy has my product with games? Perhaps this is not the right question.
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